Theories Behind Business Success management-Myassignmenthelp.Com

Question: Discuss About The Theories Behind Business Success Management? Answer: Introducation Coca-cola was established in 1986, by John Pemberton in Atlanta.He later sold it to Asa Griggs Candler, a business man who brought it to its dominance in the world. Its dominant in manufacturing carbonated soft drinks (Cortes 2012, p. 123). The name originates from two ingredients; kola nuts and coca leaves. Coca-cola products form the highest percentage of soft drink consumed. It has made the most catalyst for social interaction. This has made a large number of thirsty consumers around the world to enjoy it, therefore, the reason for the study. Coca-cola Company has achieved a high level of penetration and recognition in the market as a result of well-applied strategies (Wang 2015, 78). The company has applied the following strategies to its success. Consumer marketing, commercial leadership and franchise leadership (Cortes 2012, p. 46). Consumer marketing is designed to continue improving the consumer awareness and likeness the various brands. This leads to long term growth in the in the unit case volume per capita consumption hence the share worldwide of all the products. This has been extended to the bottling partners and those who sell their products both locally and globally. The company has millions of customers. It has therefore focused on enhancing the relationship with the customers. This has been achieved by understanding individual needs about the business. This has led to the provision of the right product and packaging. The company has dwelt on franchise leadership (Cortes 2012, p. 123). This allows the Coca-co la to produce concentrated syrup and leaves the final packaging to the bottles. This has enabled a common growth for both the company and bottling partners. It achieves this by sharing the values, aligning incentives, sense of urgency and flexibility of customers needs. The company works hand in hand with the bottling partners to spot a system that enables them to acquire scales of efficiencies quickly. It also shares the best practice throughout the bottling system. Under the leadership, the inward-looking has been rejuvenated as well as the reinvesting cost-cutting dividends in brand development of its corporate culture. Toyota Motors Toyota is motor corporations mainly based in Japan. It is the worlds largest manufacturer of automotive producing 10million vehicles per year. It was founded by 1937 by Kiichiro Toyoda (Siyo Min-kyo 2011, p. 145). Toyota Motor Corporation has five main brands of vehicles. These include the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also has shares of about 18.66% in Subaru Corporation where 5.0% are in Isuzu and other joint-ventures in China, GAC Toyota and Sichuan FAW Toyota Motor, as well as Toyota Kirloskar in India and Tpca in the Czech Republic.Accounting. Toyota came up with a strategy that has seen it to the worlds top automotive manufacturing company (Maioresu 2016, 90). The strategy is known as Toyota way. The strategy has been reflected regarding Lean Manufacturing and Just in Time Production. It has been essential in the development of the business methods and managerial values. There are four components in Toyota way. These are long-term thinking as the basis of decision making in management. This strategy dictates that one should act in such a way as to improve the company as a whole giving value to both consumer and the society and always accepting responsibility for personal behavior. This led to a long term commitment of the company to its employees, customers, and society. Secondly, a continuation in the process flow has enabled the company to bring the problems to the surface. The continuous flow is the opposite of the traditional batch and queue. Working on as many parts as possible at the same time has been efficient. It improves quality by addressing every problem as it arises as well as improving the flexibility hence very easy to respond to any change in the company. It also improves productivity since its much easy to know what resources are needed when producing a specific item. The third strategy is the Pull System to avoid overproduction (Siyo Min-kyo 2011, p. 145). In a piece flow; an operation does not get what it requires from the next upstream operation until it is ordered. It is called a pull system because the operation is aimed at pulling what it needs versus having it pushed on to it for use, unlike the traditional batch, where a lot of parts are produced at the same time, placed in an inventory and then moved to where they will be used. It minimizes what is held in buffer replenishment stores and a number of items moving between sources and destinations. The fourth strategy is leveling out the work load. This strategy aims at doing away with the wastes. These might be as a result of over processing, overproduction, unnecessary transport, excess inventory, defects, unnecessary movement, and unused employees creativity. This has helped in stabilizing in the supply of the corporation. Hence customers dont have to wait a much longer period for production and delivery of their specified ordered products. The fifth strategy is the built culture of stopping to fix problems and get quality right the first time. The idea is not aimed at only stopping the problem but also solving it whether it is temporary or one that might cause a long-quality problem. Thus this has seen the best products into the market. List of References Corte?s, R 2012, A secret history of coffee, coca cola. Akashic Books, New York, Gupta, S 2011, MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company. GfK Marketing Intelligence Review 3, 1 Maiorescu, R, 2016, Crisis management at General Motors and Toyota: An analysis of gender-specific communication and media coverage. Public Relations Review 42, 4 (2016), 556-563. Seo Min-Kyo. A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in Chin. International Commerce and Information Review 13, 4 (2011), 149-174. Wang, M 2015, Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company, Asian Social Science 11, 23