Principles of Marketing Report Essay Example | Topics and Well Written Essays - 500 words - 192

Principles of Marketing Report - Essay Example Millennials are diverse and optimistic and are aged between 18 and 36. This generation account for 24 percent of the U.S population only 21 percent of this age group are married meaning their finances are less committed, and they are likely to buy a new product. The income of this demographic is between $25k and $48k. With the younger Millennials aged between 18 and 27 earning $25k and the older ones aged between 27 and 36 earning $48k (Nelsien, 2014). This is a diverse generation composed of Hispanics who make 19 percent, African Americans 14 percent and Asians 5 percent. They are also bilingual, and two-thirds were born in the US. Millennials are also tech-savvy and are likely to visit the company’s website before making an actual visit to a retail store. The company will have to engage them both online and in the media. Millennials like city life and are less likely to live in suburbs. They are social and do not fancy the picket- fence mythology that is associated with the suburbs. With this in mind, the company will target the urban areas of the state (Nelsien, 2014). The targeted areas also have the some highest concentration of Millennials in the state. In their research on Millennials, Nielsen found that three cities in California were in the top ten markets where the concentration of Millennials was high in the US. The areas are San Diego, Los Angeles, and San Francisco. Since San Diego ranks the highest of the three it will be the company’s area of focus in the state (Nielsen, 44). San Diego is also ranked third in the country making it an ideal location for the company to achieve the greatest distribution. These demographics are ideal for the company as a target group because they live in urban environments and live mostly in Western states that make California, an ideal place for the company (Kotler, 2009). Millennials have become influential in America.  

Final Project Research Paper Example | Topics and Well Written Essays - 750 words

Final Project - Research Paper Example Historically, the Koreans had their definitive religions, which included Buddhism among many other. However, the intense interactions with the west and other parts of the world necessitated the introduction of Christianity in the region. Currently, Christianity is the leading religion in South Korea with most Koreans adopting the faith. The trend evidently portrays the nature and effects of the religious conflict exhibited in the liberal society. Just as with any other developed society, the concepts of urbanization and globalization have succeeded in creating densely populated urban centers in which people share neighborhoods with people from all over the world. In such a set, tracking a cultural practice becomes increasingly difficult thus resulting in the development of an individualistic and in depended societies in which everyone leads a unique lifestyle by scribing to specific cultural and social values. It is commonplace to see men dressed in neat three and two-piece suits an abject portrayal of the manifestation of the western culture in the region. Among the interviewees, some revealed that suits and shirts were among their favorite clothes. The interviewer determined the nationality and origin of the interviewees in order to prove that all the interviewees were native Koreans. Despite the existence of their cultural attires, the interviewees admitted that the suits looked more decent and appropriate for office set-ups since they interacted with people from diverse cultures. Such people admitted that economic integration necessitated by the development of communication and transportation technologies has made the world a global village. They therefore interact with people from diverse cultures and appreciating some of the western cultures help avoid some discerning circumstances. One of the interviewees admitted that adorning the native Korean attires is sectarian. Such attires readily reveal an individual’s nationality thus exposing them to pre viously existing stereotypes that may interfere with the nature of the relationship they develop with the people they meet. The situation become even more complex as people must maintain cordial relationship in work places where they interact with people from all over the world. The interviewees thus cited the nature of their professional environment as the greatest motivator to dress in the western suits thus sidelining the native Korean attires. Whenever cultures conflict, people adopt features that prove more relevant and convenient, this explains the widespread consumption of western designs in Korea. Furthermore, currently hundreds of Korean designers who specialize in the production of the western attires such as suits, the basic style and design are western but the Korean designers infuse their own creativity into the designs thus developing their own labels and claim their market shares within the country. The same is evident in the dietary of the people of South Korea. Whil e the independent lifestyle in the country makes it difficult to investigate the dietary of the people, the few interviewed admitted retaining some of their cultural cuisines but adopted a few others from other parts of the world. The streets of major cities such are Seoul have numerous fast food cafes. Most of such facilities dispense junks including fries, kebabs, burgers and fried chicken among others. The eateries are convenient and offer the population cost effective solutions to their busy official schedules.